Prep your listing to sell through the holidays
A check list for success!
Update your listing photos to reflect the season.
Nothing says stale like out of season shots on a listing. Assess the seasonal curb appeal of your photos and a few new shots that celebrate the season and keep your list current. Holiday décor, seasonal foliage, and cozy vignettes help prospective buyers picture themselves in your listing. If your listing features that play up hosting holidays: kitchen amenities like double ovens or great prep space, gathering spots like fire pits, living and dining rooms, consider adding those shots too. Learn how to update your listing photos using Listing Manager.
Make showing adjustments and add virtual options.
The holidays mean your seller’s schedule for work or school may shift and it’s likely that showing availability may too. ShowingTime makes it easy to adjust available showing days and hours.
Don’t forget to update your listing to include showing instructions too to allow for less daylight hours, a helpful reminder like, “Please leave the outside lights on.” Or add other seasonal considerations. As a best practice, use the listing Showing Instructions.
Consider adding a virtual showing option to help offset fewer showing times or poor weather conditions. A virtual showing option can be indicated in ShowingTime.
Audit your listing for seasonal searchables and refresh your listing remarks and amenities.
Think about what’s top of mind for many potential buyers during the winter months: entertaining and weather, heating bills, and distance to lifestyle amenities. Make sure your listing includes information that will help them find and appreciate everything it has to offer. Here are a few suggestions to get you started:
- Kitchen amenities:
- Interior / Interior Features, # of Kitchens, Appliances
- Gathering spaces or extra room:
- Rooms / Additional Rooms, Rooms / Description, Interior / LivingSqft
- Cozy feels:
- Interior/ Fireplace?, Fireplaces Total, Fireplace Features
- Utilities / Heating, # of Heating Zones
- Conveniences related to weather:
- Interior / Window Features
- Exterior / Garage?, Garage Spaces, Carport?, Carport Spaces, Distance To Train (in miles), Exterior Features, Green Building Verification Type, Road Responsibility
- Community/Association: Association Fee Includes, Association Amenities
You can call these out in the Public Remarks whether or not there is a specific searchable field, like NEW furnaces and windows or proximity to lifestyle amenities (distance to snowboarding, skiing, holiday light displays, or events). Remember that remarks are searchable inside Matrix by buyer's agents! And when your listing aggregates to consumer-facing sites, many of those sites index those remarks for searchability.
Add that extra oomph to make your listing memorable.
With your OneKey subscription you have extra options to make buyers linger longer on your listing by adding extras.
A floor plan is second only to photos in terms of buyer requested listing features! In under 5 minutes with your smartphone and the CubiCasa app you can get started on a floorplan. Activate your CubiCasa account to get started.
Affordability is top of mind with many buyers today, so why not educate yourself on down payment assistance programs. Your listing is automatically audited after entry to see if it qualifies. Check out the Down Payment Resource (DPR) logo on your listing to learn more. You can call out this feature in the listing remarks.
Virtual tours can be as easy to create as recording a quick property walk through and can be hosted on a variety of sites. There’s both a branded and unbranded options in Listing Manager.
Buyers will be lingering longer when your give them richer content to help them visualize and picture themselves in the home!
Create an eye-catching social campaign.
The newest tool in your OneKey toolbox is AdBuilder. AdBuilder makes a social media marketing strategy simple with automated content creation based on your listing in minutes! Simply click on the Advertise option in Listing Manager Edit and select your preferences. Easy to launch and easy to share results with your seller with their performance reporting!
*OneKey MLS subscribers get 20% off your first ad with the promo code ONEKEY20.
Want to learn more ways to boost your listing performance leading to quicker sales and happy clients? Visit Support.OneKeyMLS.com for on-demand classes, our live learning calendar (classes included in your OneKey subscription), product resources, and more!
